Commissioned by Honda Motorcycles, No More Dull was briefed with the task of creating the European photography resource for the NC750X and the SH300i. Along with photographer Zep Gori and Allucinazione we delivered on this brief from start to finish, including everything from the initial concept and treatment, all the way through to the production and art direction on set and in post.

Our shoot material was then used throughout Europe to support the launch of the two bikes.